Emmy’s Sustainability – Caring for Clothes, People, and the Future

Sustainability is not an add-on at Emmy — it is the foundation of everything we do. We don’t produce anything new. Instead, we extend the life of what already exists and make circular fashion a real, easy choice.

Our responsibility work stands on three pillars:

1. Accelerating the shift to circular fashion

We participate in public discussions, collaborate with brands, and help the fashion industry move from a linear model toward one where quality, longevity, and reuse are the norm.

We believe change happens together — through dialogue, openness, and shared goals.

2. Creating real impact through second hand

Most of a garment’s environmental footprint is created long before it reaches a wardrobe. By enabling high-quality second-hand shopping and selling, we help avoid the emissions and resource use associated with new production.

Every item sent to Emmy is:

• inspected by hand in our Lohja processing center
• accepted only if it meets our quality standards
• listed for up to six months to find a new owner
• redirected to Emmy’s channels, partners, or charities if unsold
• kept in circulation whenever possible — never wasted

Our goal is simple: every piece deserves the chance to be worn again.

3. Reducing our own footprint

Second hand is not emission-free. Logistics and packaging still carry an impact.

That’s why we:

• reuse packaging whenever possible
• continuously research more sustainable materials
• work toward more transparent logistics emissions
• avoid producing textile waste in our own operations

Small choices add up — and we commit to improving step by step.