FINLAND'S WIDEST SELECTION OF SECOND HAND BRANDED CLOTHING

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Emmy's collection points and online store selection are expanding rapidly

Hi all Emmy users, My name is Juha Mattsson and I joined the Emmy team at the beginning of February as the new CEO. Hanna Autio will continue to work closely with Emmy as the COO — in other words, she will still be very much at the heart of Emmy. Hanna will continue to be responsible for ensuring that the products are

Hello to all Emmy users,

My name is Juha Mattsson and I joined the Emmy team at the beginning of February as the new CEO. Hanna Autio will continue to work closely with Emmy as the Chief Operating Officer — in other words, she will still be at the very heart of Emmy. Hanna will continue to be responsible for ensuring that products are quickly and stylishly put up for sale and that the selection is interesting and sells well.

The reason for this team expansion is simple: Emmy’s popularity has grown explosively, and we have decided to start a strong expansion of our collection points and online store, first in Finland and very soon also outside of Finland.

Our goal is like an Olympic gold medal for an athlete: to become Europe’s largest online store for used brand clothing.

Behind this is our vision that a better-functioning secondhand market for branded clothing benefits everyone:

  • Clothes are used for longer and recycling happens in the form of the original product
  • People direct their consumption more towards quality clothes and brands
  • Demand for brands that produce quality increases — also among those who might not buy new
  • Unsold clothes end up in sustainable destinations, such as charity or textile recycling
  • And of course, the amount of textiles going directly to waste is significantly reduced
During this spring, the number of Emmy collection points in Finland will rise to over 15, and by the end of the year we will add at least as many more. We will also soon announce new and interesting partners — so stay tuned!

Emmy’s accessibility, selection, and team will continue to grow in the future. Thanks for this go to all of you who are active Emmy users!

As part of our expansion, we are also updating our seller terms, which will be published in the coming days at emmy.fi/myyjaehdot. The most important changes include extending the sales period to 6 months and all settlements being made once a month, at the end of each month. The seller package will also be renewed and clarified.

Best regards,

Juha Mattsson
CEO, Emmy

!Juha

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