Now there has been time to pause and reflect on our purchasing choices. There may be items in your wardrobe that you haven't used in a while. At the same time, we ask ourselves, do we really need all of this? We at Emmy will tell you how to follow the responsible Low Buy principle.
This principle is a good way to avoid accumulating unnecessary items and to understand how well your wardrobe works for you. The idea is not just to become a better consumer, but also to bring peace of mind into your life. The guideline is simple and easy to apply to your own choices. So keep the following list in mind when making purchases.
1. Second hand first
Could this be found among someone else's unused treasures?2. Questions to ask yourself at the time of purchase
Do I already have something similar? Can I see myself wearing this at least 30 times? Does this go well with my other clothes? Is this really my style?3. Updating basics is allowed
This can also be done sustainably and with second hand items. Emmy also has many basic products for sale, some still with tags attached.4. Choose ethical brands
Responsible brands have high quality standards and require their products to last for years. So avoid fast fashion. If you want to save on quality purchases, opt for second hand.5. Stick to the list
When you're about to buy something new, go through this list before making your final decision. Is your purchase a high-quality and durable choice?Low Buy in a nutshell: Don't own too much, know how to let go of things you don't need, and make new purchases thoughtfully.
On the flip side of Low Buy, selling quality products is also worthwhile. If you feel stuck with clothes that don't fit you, for example because of size, it's definitely worth putting them up for sale. At Emmy, durable and wearable basics sell best. You can easily fill out a seller's form, send your items to us, and we'll take care of the rest.
With these tips, towards more sustainable wardrobes and summer!
With <3 from Emmy, Tarja