“The poor can't afford to buy cheap”
This is what my grandfather advised me back in the day, when as a teenager I still didn’t understand anything about managing money. At first, I suspected this was the moment when old age was starting to make grandpa a bit senile.But after a brief explanation, it started to make sense: it’s actually cheaper to buy a quality jacket and use it for five years than to buy one that’s half the price every other year, because the cheaper ones don’t last as long.
As I got a bit older, I realized that wasn’t even the whole truth. The resale value of a product also matters. For example, I ended up spending a small fortune on high-quality strollers because I knew I’d get a good price for them a few years later. Even though there were strollers available for less than half the price.
And admittedly, the more expensive jacket was also much more stylish. And the strollers had all sorts of handy features that the cheaper ones didn’t have.
Price follows quality
Year after year, research has confirmed a strong correlation between product quality and price. And you don’t even need research to see it. The further you move towards the expensive end of the store shelf, the higher quality the product you’re holding. Whether it’s a coffee maker, television, children’s products, home decor, or cars. Or clothes and shoes.There are always exceptions and “Monday models,” but statistically, on the scale of millions of products, this equation holds true broadly.
The brand also matters. The better a manufacturer has maintained the quality and durability of their products—and the environmental impact of their production—the better these products retain their value even when used.
We’re raising payout percentages – the more valuable the product, the more you earn
Emmy’s goal is to change people’s consumption habits towards higher-quality and more durable products that last from one user to the next. This reduces the need to produce new items, which in itself has significant environmental impacts. The amount of textile waste also decreases, as products circulate longer in their original form.The best way to achieve this goal is by creating a functional aftermarket for quality clothing and encouraging people to choose new clothes in stores that will have resale value when used. This is the foundation of Emmy’s existence.
To make Emmy an even more attractive service for selling clothes, we are changing the payout percentages for Emmy sellers starting April 1, 2018. The new percentage table is not only much simpler than before, but also more favorable for clothes that retain their value well. The payout percentage rises sharply for products valued over 15 euros, with the highest payout percentage reaching up to 80%. Conversely, we will pay out slightly less for the most affordable products.
We are constantly improving Emmy
We are working hard all the time to improve Emmy’s service, making selling and buying even easier. We are bringing sales boxes to new locations, so it’s even easier to put clothes up for sale.In addition, we are developing things like product photography, enriching product information, better search tools for finding products, seller’s own pages, payout information display, packaging materials, and of course, processing capacity as the volume of goods increases.
We will also soon open international sales and European deliveries before summer, which will clearly expand the potential market area and demand for products for sale.
We are also improving seller terms in that starting April 1, 2018, Emmy may, at its discretion, extend the sales period of an individual product up to a maximum of 12 months. This way, for example, a winter jacket put up for sale in February could get extra time for the next season, instead of being removed unsold from the store at the end of August.
For buyers, all of the above means, of course, an even better selection and easier shopping. However, starting April 1, 2018, we will introduce a return fee of €2.90 per return. Sometimes the size isn’t quite right or a product just doesn’t appeal. In that case, of course, it must be possible to return it. But transporting goods back and forth also burdens the environment. We want to do our part to curb this, which is why we are introducing the return fee.
Now is the best time to put summer clothes up for sale
Right now is the hottest time to put spring and summer clothes up for sale. So leave your winter clothes waiting for the autumn sales season and put your summer outfits up for sale right away!So let’s roll up our sleeves, gather the clothes to be sold from our wardrobes, and drop them off at one of Emmy’s 30 sales boxes or send them by post. Emmy takes care of everything else for you!
Spring greetings,
Juha Mattsson
CEO of Emmy