Have you ever wondered which brands sell best on Emmy?
Well, we went through our sales statistics from the past three years and over 200,000 products sold on Emmy to find out. See if your favorite made the list!
Emmy is the pioneer of used brand clothing in Finland. In the past 12 months, about 100,000 used branded clothes, shoes, accessories, and bags have been sold through Emmy, and currently, our selection includes about 57,000 products for sale. That alone is quite a comprehensive sample when you want to find out what Finns sell and want to buy secondhand.
However, we went through all of Emmy’s sales from the first three years and filtered out the best-selling brands from a list of over 200,000 sold products.
The TOP 10 best-selling brands varies slightly depending on whether you look at the number of items or sales value. This time, we decided to compare the euro value of brand sales, as it gives a better picture of which brands people want to spend their purchasing power on.
When looking at the number of items, children’s clothing brands improve their position, as they are sold in large quantities, but their average price is lower than adult brands. The TOP 10 list by number of items includes, for example, POMPdeLUX and Name It, while brands like Ralph Lauren and Tiger of Sweden are left out.
These are the 10 best-selling brands on Emmy (in alphabetical order):
- Esprit
- Gant
- Marimekko
- me&i
- NOSH
- Peak Performance
- Polarn O. Pyret
- Ralph Lauren
- Tiger of Sweden
- Tommy Hilfiger
The most popular Finnish clothing brands sold secondhand on Emmy (in alphabetical order):
We publish the top ten brand lists in alphabetical order and without information about their internal ranking. But you probably still want to know which is the most popular brand on Emmy?Of course, it’s Marimekko – the timeless classic loved by Finns. Read more about Marimekko here.
Read the follow-up blog: What is the secret behind our best-selling clothing brands?